New Dining Club Website Opens

Table7 is a new way to draw business to top class, Michelin-starred restaurants during thenotorious ‘off-peak’ hours.

The website allows members to receive a 30 per cent discount off the total bill when the table is reserved through the site (www.table7.com). Table7 is unique as it does not ask for a registration fee but only asks diners to pay a £7 fee per booking to guarantee that they turn up.

Ashwin Jain, who formerly worked in the City with Deutsche Bank, co-founded table7 said, “When applied to the high-end restaurant sector, the concept of variable pricing creates huge opportunities. The high levels of service mean that these restaurants have high fixed-costs. However, demand throughout the day is variable, meaning that their income fluctuates. table7 is attempting to boost the yield on capacity during these times.

“Already, we have Michelin starred-restaurants and establishments from some of the world’s top chefs set up on table7. By connecting them with new, discerning diners, we hope to foster word-of-mouth recommendations for their businesses amongst influential peers and build greater, long-term profitability.”

The service from table7 is now live. Restaurants wanting to find out more about table7 can get in touch via the form on the table7 website at http://www.table7.com/contacts/

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